Commercial Development

* Developing and supporting the event’s commercial growth strategy.
* Securing new sponsorship and partnership opportunities across multiple sectors.
* Building long-term relationships with premium national and international brands.
* Creating tailored sponsorship packages aligned with partner objectives and event values.
* Identifying new revenue streams across sponsorship, hospitality, activation and brand experiences.
* Expanding the event’s commercial network through targeted business development.
* Negotiating commercial agreements and partnership renewals.
* Delivering sponsor activation strategies that maximise return on investment.
* Supporting the long-term financial sustainability and growth of one of Britain’s leading international equestrian events. The event attracts tens of thousands of spectators and offers premium sponsorship opportunities aimed at affluent audiences through bespoke partnership packages.