ARAMINTA SPENCER CHURCHILL x AQUAZZURA
8th March 2026
Araminta Spencer-Churchill is now proudly supported by the Italian luxury footwear house Aquazzura. The partnership reflects a shared appreciation for craftsmanship, elegance and modern femininity and presents a new alliance for this exciting event rider.
SVENJA GRIMM SIGNS WITH HOLLAND COOPER EQUESTRIAN
16th February 2026
Image - Jac Brown Photography
Svenja Grimm has joined Holland Cooper Equestrian as an athlete ambassador, marking a considered alignment between elite equestrian performance and modern British heritage style. Known for her discipline, precision, and competitive consistency, Svenja represents a new generation of riders who operate seamlessly across sport, training, and brand partnerships. The collaboration reflects a shared commitment to excellence, authenticity, and long-term positioning and personal standards extend well beyond the arena.
ARAMINTA SPENCER CHURCHILL RENEWS WITH HOLLAND COOPER EQUESTRIAN
12th February 2026
Image - Jac Brown Photography
Araminta Spencer-Churchill has renewed her partnership with Holland Cooper, continuing a relationship built on shared values, understated confidence, and long-term vision. Araminta’s presence within the brand reflects a modern interpretation of equestrian heritage, grounded, intelligent, and quietly assured. Her renewal signals mutual commitment: not to short-term visibility, but to consistency, credibility, and representation that evolves naturally alongside both athlete and brand.
LA DONAIRA LUSITANOS
PARTNERS WITH GDF 2026
January 5th 2026 - La Donaira Lusitanos is proud to announce its official partnership with the 2026 Adequan Global Dressage Festival in Wellington, Florida.
Rooted in classical horsemanship, sustainability, and a deep appreciation for the Lusitano horse, La Donaira Lusitanos is honoured to support one of the world’s leading stages for international dressage. This partnership with the Global Dressage Festival reflects a shared commitment to horses, excellence, tradition, and the future of the sport.
Throughout the 2026 season, La Donaira Lusitanos will be present in Wellington, sharing our philosophy and our approach to breeding, training, and living in harmony with horses and nature here in the Spanish mountains of Andalucia where we breed and produce Lusitanos for leisure and sport.
We look forward to connecting with the international dressage community and continuing to celebrate the values that unite us.
Broken Line brokered and executed La Donaira’s sponsorship of the Global Dressage Forum, overseeing the partnership end-to-end; from commercial structuring and negotiations to creative direction, editorial delivery, copywriting, and full asset rollout across digital, onsite and press.
VALENTINA PISTNER EXTENDS CONTRACT WITH DENIRO
18th December 2025 - German Dressage Rider and four time European Champion, Valentina Pistner renews sponsorship with DeNiro Boots, the prestigious Italian boot brand.
TATLER
ARAMINTA SPENCER CHURCHILL
22nd October 2025 - British Event rider, Araminta Spencer Churchill makes Tatler cover
The debutante and the daredevil! Introducing Blenheim blue blood Lady Araminta Spencer-Churchill and handsome skier Gabriel Gledhill as they light up the December issue.
HALLIE COON X SAMSHIELD
28th July 2025 - US 5* event rider, Hallie Coon has signed with Samshield.
The Samshield adventure began in 2003, when Sam Maloigne, a former motocross rider and himself a horseman, felt a need for safety and comfort in the equestrian equipment of the time. His vision: to create innovative helmets that guarantee optimum protection without compromising elegance. In 2006, in collaboration with young show jumping talents (Nicolas Delmotte, Simon Delestre and Kevin Staut), Samshield launched its first helmet, marking the start of a revolution in the equestrian world. Over the years, the range has grown to include clothing, bags, products and iconic helmets such as the XJ and 2.0, each designed with meticulous attention to detail and a commitment to excellence.
ARAMINTA SPENCER-CHURCHILL
SIGNS WITH UVEX
24th March 2025 - British Junior Event rider, Araminta Spencer-Churchill has signed with Uvex. Made In Germany and protecting people since 1926, Uvex is committed to developing first-class products for every imaginable application on the slopes, on the bike and in equestrian sports. They support people who confidently live their individuality in sports and place great value on excellent quality - whether as a professional or leisure athlete.
